Liverpool chief Ian Ayre is disappointed with their ranking in this season's Deloitte Money League.
Ayre is keen to see the club regain its place in the top 10 of European football's 'rich list' sooner rather than later.
Liverpool were listed 12th on Deloitte's latest list, published in January. It is the first time the Reds have been outside the top 10 in 14 years, with the likes of Borussia Dortmund, Juventus and cash-rich Paris St Germain all stealing a march.
Ayre told the Liverpool Echo: "It is serious in the sense that we are Liverpool FC and we know what good looks like. We've been there and we expect to be the best we can be.
"But you have to take a reasonable amount of comfort from the fact that we know why we are 12th. We are not playing European football and that's at the heart of it. We have a stadium that doesn't allow us the capacity that our demands dictate.
"So we know why, and we are doing all we can to address that. We are doing what we can in terms of European football by addressing it on the pitch and we are all hoping we can get back in the Champions League.
"Brendan (Rodgers) and the team at the club have all put a fantastic effort in to try and win us that prize and get us there. And if we got Champions League football and were enjoying Champions League revenues I think that would have put us 8th in that Deloitte league this year."
