Liverpool won't be selling the naming rights to Anfield.

The Reds had previously held talks with a number of interested parties when they were considering building a new £300m ground.

But managing director Ian Ayre revealed: "There won't be a naming rights deal for Anfield,' he said. 'It was only something we looked at when we were assessing the option of a new stadium.

"Naming rights was a difficult process but we weren't without our suitors. We have had and still have interest around it.

"A new stadium would never have happened without it but that was only one part of it.

"We had to balance the two possible options. It was about finding the best solution for the club and we feel very strongly that this is the right one.

"Our preference was always to stay at Anfield and this is a major step forward."