Liverpool have ruled out selling the naming rights for Anfield.

The reaction comes in the wake of Newcastle United changing the name of St James' Park.

Ian Ayre, Liverpool's managing director, said: "We have no intention of exploring naming rights for Anfield. It has been a name deeply ingrained in our ground and our club for more than 100 years and I can't imagine any Liverpool fan calling the current stadium anything else.

"That's different in a new-build stadium as it's a new start and a new proposition, and we are actively talking to potential naming partners for a new stadium [if that happens], but we have never considered renaming our spiritual home of Anfield."