Liverpool commercial chief Ian Ayre has revealed they're actively building the club's name across Asia.
Ayre says India and Vietnam are two markets where they are now focused.
He told liverpoolfc.tv: "We do a lot of things that people in Europe don't see. For example, we have a very exciting project going on in India, we've established a university project where we have our own faculty with some partners. We're giving education to kids in India in football related disciplines such as sports science, nutrition and technology. That's been going on for about a year now but it's not something we feel we need to shout about in the UK. It's something for India and the Indian community and is something that's been very successful.
"Also, quite recently, we have finished a TV series in Vietnam which was a 'search for a star' type of programme. Again it was very successful where we worked with a lot of commercial partners. It's a Vietnamese programme for Vietnam with a winner who is now a superstar. It's all good stuff and all helps grow our business and our presence in that part of the world."