Liverpool managing director Ian Ayre admits their stadium issue is a priority.

Liverpool are in talks with companies over potential deals for naming rights for a new stadium but Ayre again reiterated they will not rush any decision over whether they renovate Anfield or move to a new plot.

"It is essential for us to do something," Ayre told the Daily Mail. "We have been in discussions with a small group of people that we have narrowed down that we are targeting for naming rights.

"We have to weed through the people who realistically could do it but that is an absolute catalyst to building a new stadium. The economics just don't stack up without it."