Liverpool boss Brendan Rodgers wants the team to again match the heights of their world class fans.
Rodgers' message that he wants to put pride back into a club that has started living off it's glorious past will resonate with supporters.
"What I want to do is inspire the city of Liverpool," he said. "That is my mission.
"I want the city to be proud of their team. I want every Liverpool supporter around the world proud of this football club.
"I want to align the imbalance between the supporters and the team.
"The fans are world-class. They are up there with the best in the world. Everybody in this country and all around the world know that. But the team has perhaps slipped a bit. How can move it forward? That's the question people will be asking.
"All I can say is that I am a people's person. I'll be finding out everything I can about the club, the city and the people. The Liverpool jersey has become heavy to wear and I want to change that."