Liverpool boss Brendan Rodgers doesn't envy the spending power of former club Chelsea.
Rodgers will not be granted the kind of financial backing by Liverpool's owners that was granted to Jose Mourinho and his successors by Roman Abramovich.
But he said: "Liverpool's owners are about building something and creating something that is going to be sustainable over a number of years.
"There's only two ways to do it in football.
"Either you invest a massive amount of money to get the top players or you be diligent in the transfer market and develop your own players.
"The second method obviously takes a lot longer than the first.
"Liverpool has a great history, but I can't afford to look in the rearview mirror. I must look forward."