Rodgers refuted suggestions that they would be perceived as a selling club after agreeing to let the Uruguay striker join Barcelona for £75million.
"Liverpool is not a selling club, that's for sure," he said. "The big clubs lose the big players at some point. That's reality. It's not due to any lack of ambition. Sometimes you lose your best player and the key is planning your success beyond that.
"Luis had his time here and has looked to move on. He will be in Spain for a time and then end up back in South America.
"We're in a really healthy position now. The conversations we've had with players and agents is showing the power of the club is back again."
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