Liverpool has announced a series of new commercial partnerships with a total value in excess of £10 million. The deals have been finalised with partners in four different industries - travel, online betting, video gaming and motor racing.

Whilst an additional new agreement will see the club entering the motoring arena as Liverpool join in the action of the Superleague Formula motor racing championship.

Ian Ayre, Liverpool FC Commercial Director, said: "We are very pleased with these exciting new partnerships. Combined with our already existing world class portfolio of sponsors we all have a commitment to excellence in our respective fields and we look forward to building on these relationships as we move forward both on and off the pitch."