Everton star Marouane Fellaini and Liverpool striker Daniel Sturridge are the latest Premier League players to be signed up by BT Sport, ahead of the launch of its new UK TV channels this summer, reports SportsPro. Fellaini and Sturridge will appear in adverts promoting BT Sport, which has acquired the rights to 38 Premier League games per season from August, alongside previously announced ambassadors Robin van Persie, Gareth Bale and Alex Oxlade-Chamberlain.

The latest signings mean BT now has player ambassadors from Everton, Liverpool, Manchester United, Arsenal and Tottenham signed up for what promises to be a major promotional campaign in the coming months.