Lille loan signing Joe Cole admits he failed at Liverpool.

Cole has joined Lille on a season-long loan.

"I am a winner. It did not work at Liverpool for many reasons and it hurt me," Cole said.

"I am here to bring success to Lille. I know some players like Hazard, (Moussa) Sow and (Benoit) Pedretti. Unfortunately, English television does not show a lot of French football.

"I liked the challenge (proposed by Lille), I like the continental football and it's exciting for me.

"I love challenges. It's a different playing style and I hope that people in England will watch me play and get more interested in French football!"

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