Leicester City's Thai owners hope they are boosting the profile of Thailand around the world.
Aiyawatt Srivaddhanaprabha, son of club chairman Vichai Srivaddhanaprabha, admits no title success was anticipated.
"He was already proud of being the owner of an English Premier League team. Now he has owned an English Premier League Champion team, he can't be prouder," Aiyawatt said of his father.
"I have to say on his behalf that he has managed the club with his heart and he just hopes to gain a reputation for the country."