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Leeds go to Harvard

Championship Leeds United has announced that leading consumer technology brand Harvard International will serve as the secondary shirt sponsor for the duration of the 2012/13 soccer season, reports SportsPro. According to an official press release, under terms Harvard International's expanded relationship with Leeds United, the company's iLuv brand will be featured on Leeds' home kit whilst Harvard International's View21 brand will appear on the club's away shirts and third team kits.

Financial terms of Harvard International's expanded one-year sponsorship of Leeds United were not released.

"We are delighted that we have expanded our relationship with Harvard International and that they will be our secondary shirt sponsor for the forthcoming season," said Leeds United chief executive Shaun Harvey.

"The new agreement is further testament to the strength of our commercial partnership programme and how we pro-actively manage our partnerships with our sponsors. Over the course of last season we developed an excellent working relationship with the executive team at Harvard and it's great that we can now further leverage the partnership with the View21 brand and bring a range of exciting technology products and benefits to the Leeds United fanbase."

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Dave Williams

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