Championship Leeds United have agreed a two-year sponsorship deal with fashion retail group Flannels, reports www.sportspromedia.com/.
The Cheshire-founded chain will provide matchday suits to the first team squad, first team management and senior club officials.
Flannels will also run a series of promotions for Leeds fans throughout the season.
Leeds United chief executive Shaun Harvey said: "We look forward to working with Flannels over the next two seasons. We have been impressed by their professionalism and attitude towards the new partnership and it's clear to see why they have gained the reputation as the leading luxury brand retailer within the city.
"We are confident that Leeds United fans will be able to take advantage of exclusive offers and promotions that will be provided as part of our relationship."
Neil Prosser, the managing director of Flannels, added: "Leeds United Football Club is at the heart of Leeds. We have always maintained a great relationship with players and football supporters alike and this agreement endorses our commitment to the brand and the city."