Championship Leeds United deny that they are considering banning the sale of alcohol at Elland Road.
The Daily Mail reported that that director Salem Patel, who is the head of investment management at owners GFH Capital, was keen to end the sale of alcohol.
However, Leeds managing director David Haigh said that was not the case.
"The board has never discussed banning alcohol and has no plans to change the current licensing arrangements at Elland Road," he said.
"Enjoying a pint before and after watching the match is a time-honoured Yorkshire tradition as indeed it is among many British football fans."