Swansea City boss Michael Laudrup hopes fans retain their realism.
Swanseaâ€™s stated ambition in the past two summers has been to "avoid relegation", but Laudrup admitted the bar has been raised.
He said: "It is what happens in football. I have already told the players, board, the chairman that you cannot come back after the vacation, after winning a trophy, and say this year only beating relegation is important. If you say only 17th is important, you cannot do that. You can but people wonâ€™t listen to you.
"When people get a taste of success they like it. They donâ€™t want to go back. Of course a club like Swansea cannot expect to win a trophy every two, four, six years.
"Itâ€™ s a problem, not just in football but life too, that when you have success, one of the most difficult things is getting expectations back to a reasonable level.
"It is a difficult job for me, the players and the club. We have to find a level that is reasonable and realistic."