Laudrup's former club Real Madrid are ready to pay big to land the Welshman.
"Is he worth £100m? Who can tell? Who can tell what something is worth? Everything is worth what one club, one person, one company, is willing to pay. It's like buying a house," said Laudrup.
"We talk about it like merchandise and I don't like it, but it's fact that if one person is willing to pay so much for one player then he is worth it."