The Swans head to Cardiff for the first top-flight meeting between the two rivals.
Boss Laudrup said: "Wherever it is, whatever country, a derby is always something special to be involved in because you know it means a lot to a lot of people.
"Every one of my players who goes out in Swansea this week, whether it is for a coffee or just to go to the shops, will know.
"Everybody on the streets will tell the players how much they want to win on Sunday but that is okay because it means they will really understand how important it is to fans."
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