"I don't want to sound controversial, but we have to work harder, in my opinion, at getting local boys from parts of England, where I grew up in Essex and up north," he told Chelsea TV.
"We need to work hard with the boys to make them want to come and be at Chelsea. I don't think we have to put lots of dollar signs in front of their faces. Sometimes I just think we have to get them in, work hard on them to make them develop.
"I'd love to see that and I think that's what sets some other academies apart and what they are doing better than us, to be honest."