Multinational Spanish banking group BBVA has extended its title sponsorship of Spainâ€™s La Liga, reports www.sportspromedia.com/
BBVA has sponsored the countryâ€™s top soccer division since 2008 and will continue its investment for a further three years to 2016, with the new deal valued at â‚¬23.5 million (US$31.2 million) per year.
The new agreement, which also includes an option to extend for a further two years to 2018, was announced at an event in New York ahead of Spainâ€™s international friendly against the Republic of Ireland on Tuesday.
Spainâ€™s captain Iker Casillas and midfielder Andres Iniesta, both of whom are global BBVA ambassadors, attended the event.
BBVA chairman Francisco Gonzalez said his company fully supports the leagueâ€™s plans for international growth. "We want to carry on supporting it [La Liga] to bolster its profile in the United States, South America and Asia,â€ť he said.