Finnish gaming company Paf has agreed a new partnership with La Liga for the 2012/13 season, reports SportsPro. According to an official press release, the deal will be highlighted by the launch of a series of promotions for Spanish football supporters under 'a combined Paf and La Liga flag', intended to broaden awareness of the Finnish company in the Spanish market.
The financial terms of the partnership were not released.
Paf chief executive Anders Ingves said: "In cooperation with La Liga we have the opportunity to provide our customers with unique experiences and products. As relative newcomers to the market, this partnership also gives us greater exposure and credibility with the Spanish people."
Francisco Roca, Liga de Fútbol Profesional (LFP) general manager, agrees that the deal will provide Paf with a valuable connection to Spanish soccer fans.
"We are very pleased that Paf has decided to sign this agreement with the LFP because we share essential values, and Paf also understands that through this association they can offer their customers in Spain added value and unique experiences."
