LA Galaxy director of football Alexi Lalas insists that Beckham, who is currently injured, will help make the club one of the biggest in the world. He said: "We want to be a super club. We want anyone in London, Lisbon, Rio de Janeiro, Seoul, when they think of football to think of LA Galaxy. We want Galaxy to be the best.
"The main reason David Beckham came is the quality of the player. He came to compete at the highest level and to help us win. It's important to have big names in order to attract attention and raise the level of play. It's important to sign great players who are good on the field and have charisma away from it. It's important to have that type of player to attract people."
He added: "You only have to see the new stadiums, the great players, the public. In a few years soccer can become the most important sport in America.
"Be it in a stadium of 20,000 people, or a dirt pitch around the corner, I adore football. I'm American, but I'm aware that I'm part of the world and on a worldwide scale it's the most important sport, the one that brings the most people together. I like that a lot." He believes that US football is already more competitive than European football in some respects.
"We're more competitive. In Europe there are always three or four clubs which win championships, have more money and the best players. Here, any team can win the league," said Lalas.