Jurgen Klopp says Liverpool's family atmosphere was a big lure.
Klopp, speaking with Robbie Fowler of the Mirror, admits he had other offers - including from Manchester United - but Anfield suits him better.
He explained: “I love the history. I really am a football romantic. I knew I probably can help. They maybe really need me, in this time. I know what I'm good at. When they told me about the problems they had I thought 'ok, yeah, I am probably the really right manager for that club'.
"A little thing. Liverpool is a world class brand, big, big, big, but in Melwood, you know it Robbie, it is still a family, nothing else, and you can go in and feel that. I have to develop and improve, sure, but I don't want to go into the office in the morning to wear a tie. That is not me.
"So when you see the pictures – and I realise it as well, by the way – I look still like a player...that's not cool, but that's me. I go in with a baseball cap and they still respect me, I don't have to act in a specific way. They took me like I am, they didn't ask me to do anything else, so I could focus from the first day completely on football.
"It is a football club. A FOOTBALL club. I had talks with other clubs and they didn't sound like a football club. It sounded like marketing, image, you need to sign this, you need to sign that. And I thought wow, that's not the game I love. It's all part of football, but it can not be the number one, two, three, four, priority. First of all please try to improve the game we play. And that's what I am good in. All the rest can happen but it's not so important for me."