Everton chairman Bill Kenwright has urged fans to embrace the future and back plans to build a new stadium in Kirkby.
Current season-ticket holders - plus anyone who has held one in the past three seasons - will this month be balloted over the proposed move to a 50,000-capacity ground.
The club have said they will abide by the majority view in the ballot, being run by the Electoral Reform Society, when the result is known later this month.
But Kenwright is keen to move on.
"If via the ballot fans do not want us to pursue the Kirkby option, we won't," said the chairman in a leaflet to be circulated to fan," he said.
"No-one loves Goodison Park more than I do but we have reached a critical moment in our history. Remaining at our current home is my preferred option, but that has simply not proved possible.
"So we must look to a future in a new home, one that will provide both the benefits of modern design and the heart of Goodison."