Sports rights agency Kentaro have defended their decision to show England's World Cup qualifier against Ukraine only on the internet to UK-based fans.

Fans will be asked to pay between £4.99 and £11.99, depending on when they sign up, to watch the match on their computer and it will also be screened in selected Odeon cinemas.

"In six months' or a year's time this will be ordinary business," said Kentaro chief executive Philipp Grothe to the Guardian. "I have received a lot of calls from people around the globe who are looking into this. It's not a one-off trial here."