Stoke City No2 Dave Kemp insists manager Tony Pulis is unaffected by the criticism from Potters fans.
Stoke stopped the rot with victory at QPR on Saturday.
"It's water off a duck's back," said Kemp. "That's the business we're in. If you stick yourself up as the manager, you might get some plaudits when it's going well but then people are just waiting for you when it's not going so well.
"It's always going to be up and down. You're there to be shot at. That's the nature of the business. It can be quite harsh but, if you want to be popular, don't be a football manager."