Juventus have told Genoa they must cough up if they want goalkeeper Marco Storari.
Storari wants out of Juve after losing his first-choice status to Gigi Buffon in recent games.
Juve have received an approach from Genoa about a loan deal, but are insisting Storari can only leave for a straight sale.
If he is sold, Juve will move to replace Storari with Cagliari keeper Federico Marchetti.
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