Serie A champion Juventus has agreed a new partnership with Energy Trade International, reports SportBusiness. Energy TI, which was established in 2008, has signed a deal through to the end of the 2013-14 season.

The company's logo will be displayed on pitch side LED screens at the Juventus Stadium, interview backdrops and across the club's various communication platforms.

Juventus said in a statement: "The company is already at the top of its field for the provision of gas to industrial and civil clients, and will now aim to enhance its image by joining forces with an elite sporting organisation.

"The two-year deal with Juventus… fits in perfectly with Energy Trade International's expansion strategy." Energy TI will join TIM, Veneto Banca, Alitalia and Balocco on the second tier of Juventus' sponsor portfolio.

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