Juventus coach Antonio Conte is upset with fans turning on new signing Marco Borriello.

The striker arrived on loan from Roma this week, but supporters held up a huge banner ahead of the 1-0 victory at the Stadio Via del Mare that read: 'Borriello, mercenary without honour or dignity.'

"Borriello is to all intents and purposes a Juventus player and I think he explained that he never actually 'rejected' this move last year," said Conte.

"The Bianconeri simply didn't have the funds to offer a permanent deal at the time and the player and Milan preferred to send him to Roma, but he did not reject Juve. Only a madman could reject this jersey."