Juventus director Pavel Nedved says he "loves" the club's new logo.
The design has split opinion among fans.
"I am in love with it, I liked it right from the beginning and I hope that others like it too," Nedved told JTV.
"We want to be first both on and off the pitch. We have seen a demonstration of many the things you can do with this logo, I think this is a great example, a great opening to another world.
"I am happy with the new badge, I think it is innovative, it gives freshness, and shows a lot of desire to move forward in the digital and social world.
"I think it is truly a breakthrough."