Juventus coach Max Allegri has told Alvaro Morata he should stay.
The striker's deal has a buy-back clause which could see him return to Real Madrid.
“I've already given Morata some advice: he needs to stay at Juventus," Allegri told Sky Italia.
“Above all because Juventus is one of the biggest clubs in the world, it always has been, but especially in recent years.
“He must stay at Juventus to keep growing, because he hasn't yet reached that level of balance and strength that a player must have, because he's still just 23.
“Don't forget that Morata arrived last year from Real Madrid, and was treated as 'that Real Madrid kid'. He grew up at Juventus, but since he still has growth to achieve, Juventus is the right environment.
“What did he say? He nodded. I hope he understands, I'm saying this for his own good."