Juventus coach Max Allegri has explained his post-match tweet after their Champions League win over Olympiakos.
The tweet went viral in the hours after the 3-2 victory.
Allegri posted: "We won it all together, suffering as a group with our fans. Now it's all down to us, we can target first place. #fiuuu."
The word 'fiuuu' is the Italian version of 'phew' and has gone viral with Juve fans and beyond.
"I had just finished the post-match interviews and thought I'd share my happiness with the supporters who were not in the stadium," explained Allegri later.
"I wrote it down instinctively. I still had a bit of space left, so I tried to express relief for the danger we avoided in the same way as in comic books I read as a child.
"I never thought it could generate this chain reaction and show me the growing affection of the fans."
For the big stories and the banter follow us on Twitter: @tribalfootball