Kia Joorabchian has joined Newcastle United as new football adviser.
The People says at the last count the Iranian had the image rights to 60 or 70 top players throughout the world.
The most famous is Carlos Tevez at Manchester City who hangs on every word the Iranian-born British-educated businessman tells him.
And Newcastle boss Alan Pardew is no stranger to Joorabchian influence.
For it was in his time as manager of West Ham that Joorabchian brought Argentinians Tevez and Javier Mascherano to Upton Park.
