Jones believes the club's steady policy of rebuilding will help the team grow.
He said: "If you ask the teams that have, shall we say, 'bought' a winning team I don't think their fans will care because they have won something.
"But if you get to the top from building I think the fans grow with the team.
"The club aren't trying to go out and buy the league in one season.
"The owners are quite clever, they have seen it in other sports. For them it is a slow process, it is not going to happen overnight."