Derby County boss Paul Jewell won't shy away from upsetting people if it leads to success.
"In football it is easy to be liked, but respect is a bit more difficult," he told Derby's website.
"When I came here we had six points and 24 games to get another 32. it doesn't sound a lot, but when you take over a team that is demoralised and knows it's punching above its weight it is difficult.
"I am not making excuses. I take responsibility because I am the manager of this football team and we haven't got enough points since I came here, but basically since day one I knew it was going to be very, very difficult to stay up.
"I have come here with a plan for next season in the Championship. To get back into the Premier League again and be stronger than we are is my goal."