As part of its multi-year partnership with Real Salt Lake (RSL) Major League Soccer team, value carrier JetBlue Airways has unveiled its first ever, sports-branded aircraft designed to capture the energy, movement and excitement of soccer. JetBlue became the Exclusive and Official airline of both RSL and its Rio Tinto Stadium, named in 2008 by Forbes.com as one of 10 new "Super-Stadiums" worldwide, earlier this year.
To celebrate, JetBlue is also offering customers and soccer fans special one-day sale fares between Salt Lake City (SLC) and Long Beach/L.A. or San Diego for $49 (a) each way and as low as $99 (a) between SLC and New York's John F. Kennedy International Airport. Travel must be booked online at www.jetblue.com by 11:59 p.m. MT today, Friday, June 12, and take place on Tuesday and/or Wednesday between June 23, 2009 and August 26, 2009. Other restrictions apply (a).
"Real Salt Lake's impact on the game and the diverse, brand-loyal and family-oriented fan demographic of Major League Soccer align well with JetBlue's brand," said JetBlue CEO Dave Barger. "We're proud to debut our first sports-branded aircraft in the spirit of soccer, in a city that is home to more than 2,000 JetBlue Crewmembers."
"This is a partnership that puts Real Salt Lake shoulder-to-shoulder with some of the biggest brands in sports," said SCP Worldwide Founder and Chairman Dave Checketts, referencing the airline's relationships with other professional organizations. "For this club to have its name on JetBlue's first-ever sports-branded plane provides a wonderful opportunity for us to be associated with a company that we aspire to be like and one that shares many of our same values - primarily customer service and tremendous value - and affords us a unique platform that very few sports franchises enjoy."