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​Japanese video game partner for AC Milan

Japanese digital entertainment company Konami has announced a deal with AC Milan, reports, www.sportspromedia.com/.

The company will become the official video game partner of the Serie A side, expanding its licence agreement for its Pro Evolution Soccer (PES) video game series.

Under the terms of the new partnership, Konami is to use its 3D scanning systems to create realistic in-game models of the Italian outfit in PES 2018, with player details to include playing style, on and off the ball movements, and tactical abilities.

The video game developer is to gain extensive access to the San Siro stadium to reproduce the sounds and atmosphere of a Rossoneri home game.

Additionally, Konami will have a high level of visibility in AC Milan's ground across LED sponsor boards and the San Siro big screen. Partner zones and player training centres are also to be the sites for other promotions with the entertainment company.

"We welcome Konami as a worldwide partner who can truly showcase our on-field prowess in its world-renowned PES series", said Lorenzo Giorgetti, chief commercial officer of AC Milan.

"We look forward to offering the talented teams behind the games incredible access to our players and the San Siro, thus allowing our fans to match our match day heroics perfectly within PES titles".

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Ian Ferris
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Ian Ferris

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