Inter Milan chief Piero Ausilio admits they need to do better on the communication front.

Ausilio is seeking a new coaching appointment after the sacking of Stefano Pioli.

He said, “Football clubs are like businesses, if you don't plan well, you can run into a negative campaign. This year Inter did not plan well. We changed four Coaches and will finish seventh or eighth.

“And yet the Inter squad is made up of good players. Anyone who says the squad is poor now said a few months ago that Inter were the main antagonists to Juventus. Max Allegri said that, so did Maurizio Sarri and Luciano Spalletti. But if you don't plan properly, it's all relative.

“As a club, we need to be stronger when communicating. When we were about to face Juventus in Turin, a newspaper had on its front page Conte to Inter. We lost the game and for the entire week the only talk was about a Coach who would replace Stefano Pioli.

“In those moments you have to give the Coach support. There are television stations that transmit 24 hours a day and have to fill that airtime with something. Apart from Spain, there's no other country in Europe where three different daily newspapers are dedicated solely to sport, so they have to invent something on players and Coaches."