Manchester United have announced a three-and-a-half year partnership with Indonesian tyre manufacturer, Multistrada, reports fcbusiness.
As one of Indonesia’s leading tyre manufacturers, Multistrada hopes to tap into some of Manchester United’s 54 million followers, boasting a cumulative TV reach of over 903 million Indonesian fans last season.
Manchester United Commercial Director, Richard Arnold commented: “Manchester United is delighted to welcome Multistrada as its Official Tyre Partner in Indonesia.
“We have always had huge support in the country and our commercial sponsorships are an important way for the Club to connect with those fans. Just a few months ago almost 12,000 fans queued for a place at our #IAMUNITED fan party in Jakarta, even though we had only 6,000 places available.
“Although from two very different industries, Multistrada and Manchester United share many common values, which is ultimately what we look for in a sponsor and I am confident this will be a successful partnership.”
Multistrada’s President Director, Pieter Tanuri said: “Multistrada are extremely proud to be in this prestigious partnership with the world’s number one football club, Manchester United.
“We are confident that this partnership will better leverage our brand to the international world. Manchester United and Multistrada both share the same core values, placing high importance on the assurance of product and brand quality.
“Manchester United and Multistrada also both share an aspiration for a better world and we know we can instigate an enormous ripple of positive impact with this partnership. We are currently working together on exciting plans for a CSR program through which we will give hope and opportunity to millions of Indonesian youths.”