Premier League champions Chelsea have selected digital specialists Wipro Limited as their official digital and IT partner, reports, www.sportspromedia.com/.
Precise terms of the partnership have not been disclosed but a statement released on Thursday said the Indian company will 'will help Chelsea FC re-imagine the digital and technology experience'.
According to the statement, this will involve creating 'experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.'
Commenting in the statement, Chelsea managing director Christian Purslow said partnering with Wipro was particularly "exciting" for the club because of the company's "significant presence and brand coverage in India - a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base."
"Wipro's expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport," added Purslow.