Juventus are brokering a multi-million dollar sponsorship deal with Samsung.Sportmediaset says a $120 million deal for the naming rights to Juve's stadium is at an advanced stage and the partnership won't end there.
Samsung will also become Juve's shirt sponsors and other opportunities will be explored between the two parties in an agreement which will run for five years.
The stunning deal is expected to allow Juve GM Beppe Marotta to make a sensational move to bring PSG pair Zlatan Ibrahimovic and Marco Verratti back to Italy in the summer.
Is this a game-changer for Juve? Can their Serie A rivals keep up? Give us your shout below...