Juventus are brokering a multi-million dollar sponsorship deal with Samsung.
Sportmediaset says a $120 million deal for the naming rights to Juve's stadium is at an advanced stage and the partnership won't end there.
Samsung will also become Juve's shirt sponsors and other opportunities will be explored between the two parties in an agreement which will run for five years.
Is this a game-changer for Juve? Can their Serie A rivals keep up? Give us your shout below...