The Australian arm of Korean carmaker Hyundai has expanded its partnership with the Football Federation of Australia (FFA) to become the organisation's official grassroots partner, reports SportsPro. Hyundai Motor Company Australia will extend its support of the FFA throughout the 2013/14 Hyundai A-League season through the new 'Share the Moment' promotion, which gives fans the opportunity to win AUS$10,000, to be split evenly between themselves and their grassroots club, as well as the chance to win a Hyundai car.

Hyundai has been running the 'Goals for Grassroots' initiative since 2007, which supports local clubs with funding, equipment procurement, ground maintenance and kit purchases, and has invested over AUS$390,000 in the cause to date.

"In 2004 Hyundai Motor Company showed vision and confidence in the potential of football in Australia," said Football Federation Australia chief executive David Gallop.

"Without the commitment of Hyundai we would not have been able to increase the national fanbase and see the sport continue to thrive and grow."

"Today we celebrate the extension of a great partnership with the announcement of the appointment of Hyundai Motor Company Australia as FFA official grassroots partner," added John Elsworth, chief operating officer Hyundai Motor Company Australia.

"The on-going support of the grassroots fans, players and the greater football community has seen this program develop into an integral part of the league, one which we are very proud to be a part of."

Hyundai is also the title sponsor of the Hyundai A-League, and the official vehicle supplier to the Qantas Socceroos and Westfield Matildas men's and women's national soccer teams.