Sir Geoff Hurst feels it's time for West Ham United to leave the Boleyn Ground for the Olympic stadium.
Some Hammers fans have therefore been reticent to back a move away and, while Hurst sympathises, he believes the club would lose too much by ignoring the possibilities in Stratford.
"I do strongly believe that for the club to move forward we need to move to a bigger stadium," he said.
"Nobody has a greater connection to Upton Park than I have as a player or a fan. I've had some great days and I have a great connection with the club.
"I firmly believe it (moving to the Olympic Park) is the future for us. We need to be there."