Assem Allam says it is paramount for Hull City AFC to rebrand otherwise they will face an uncertain future.
The chairman of the East Yorkshire club is determined to change the name from the way it stands simply to Hull Tigers in order to increase finances and grow the brand both at home and abroad.
Allam is of the belief that a name change will positively impact Hull despite the fact that fans are desperate to retain the 'City' moniker.
"I know it will make a difference; shorter names have a quicker impact, it is textbook marketing," Allam told The Guardian.
"Hull is relevant. City is not relevant. Tigers: are you telling me you would drop the symbol of power?
"I cannot keep throwing money into it. There must be a limit. Our target is for the club to be self-financed, relying on its own resources.
"Manchester United are selling shirts in the Far East, selling commercial activities all over the world. We need the club to be known globally, and shortening the name will make the club known globally."
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