Hull City owner Assem Allam says he remains in favour of changing the club's name.
A statement released through the Premier League outfit by Allam on Monday night said he remained in favour of changing the club's name from Hull City to Hull Tigers, despite protests from the fans.
He said: "Having been deprived of opportunities to acquire the stadium freehold, which would have enabled us to create the infrastructure in the surrounding area, we will now need to focus on generating commercial income from elsewhere.
"A shorter club name will hopefully enable us to do so, with a stronger, quicker marketing impact all over the world."
The statement went on to say that while Allam's preference remains 'Hull Tigers', he will first ensure the financial benefits of making such a switch stack up.
Allam also added he felt fans understood his need to generate new income streams, saying: "I believe the representatives at the meeting accepted that there is a wider issue at hand, in that we need to ensure the club can sustain itself through commercial income."
