Hull City have clinched a club record sponsorship deal with 12Bet.
The Daily Mail says it is the largest commercial deal in their 110-year history with bookmakers 12Bet agreeing to a two-year contract as shirt sponsors.
The seven-figure deal represents a 60 per cent increase on their previous deal with Cash Converters, a reward for last season's impressive return to the Barclays Premier League and run to the FA Cup final.
It also represents the first major overseas investment since owner Assem Allam saw his plans to change the club's name from Hull City to Hull Tigers quashed by a Football Association panel.
