Hull City AFC chairman Assem Allam is still eager to go ahead with the proposed name change of the club.
The 74-year old Egyptian-born businessman, who took over in 2010, wants to drop the City and AFC from the name and simply add the clubs nickname, Tigers, to the title.
Allam suggested on Hull's official website that it would help the club enormously from a financial viewpoint to rebrand: "Having been deprived of opportunities to acquire the stadium freehold, which would have enabled us to create the infrastructure in the surrounding area, we will now need to focus on generating commercial income from elsewhere.
"A shorter club name will hopefully enable us to do so, with a stronger, quicker marketing impact all over the world.
"I believe the representatives at the meeting accepted that there is a wider issue at hand, in that we need to ensure the club can sustain itself through commercial income."
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