Hull City are on the brink of a club record sponsorship deal.
The Hull Daily Mail says although details about the company behind the deal have yet to emerge, it is believed to be worth around £1m a season.
Whilst that figure dwarfs the two-year deal with Cash Converters which has just expired, believed to be worth around 25 per cent of the new deal, it is still significantly below what the club had expected to achieve.
The Tigers had negotiated a deal with an IT company in the Far East that would have been worth around £2.5m a season. However, the completion of that deal was based on the club becoming known as Hull Tigers.
