Hull City boss Steve Bruce admits he's a big fan of Manchester City veteran Frank Lampard.
Bruce believes Lampard at his peak would have been worth up to £70million in the current climate.
The former Chelsea midfielder has returned to centre stage with three goals in a week for Manchester City, who signed him on a short-term loan following his move to New York City.
"How much would Frank Lampard be worth now if he was in his pomp? A 20 goals a year man for the last 15 years? He'd be worth £60 or £70million," said Bruce.
"He's been quite a remarkable player. Every young player with any aspiration in the game should maybe have a look at him.
"He's 36 now and his fitness levels are staggering. He's been a staggering player.
"Frank has been a great player for the Premier League. The word great is used too much but if you look at his record, he's been a phenomenal player. Still doing it now at 36 is incredible."
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