The fact that Bruce doesn't surf the net, doesn't tweet and rarely texts was included on the charge-sheet when he was sacked, which must be a first.
Still smarting from his sudden dismissal as Black Cats boss in November, after finishing 10th the previous season, the former Manchester United defender could scarcely believe his eyes.
"One of the observations made was that I wasn't internet friendly, and how can an up-to-date Premier League manager not be internet friendly?" he recalled in the Sunday Express. "I would rather pick up a phone than send texts. It was making me out to be a dinosaur.
"This might have damaged me. Some people might have thought I was some kind of dumbwit because I don't surf the net and I'm not one for using Twitter. It hasn't done Sir Alex Ferguson any harm not being into Twitter and all these things, has it?"